Business

Are you under the impression that management is just 'common sense?' If only that were so...Then it might also be a common talent! But the truth is that management is more art than science because it involves people - and nothing is ever simply 'black and white' when people are involved. That's why "The Savvy Manager" is absolutely essential in today's management environment. It enables you to develop your unique ability to work expertly with the human dimension of your organization.

In the last fifty years, there has been a growing interest in the power of polarities as it relates to leadership and business success. Whether referred to as paradoxes, dilemmas or polarities, research shows that leaders and organizations who manage them well outperform those who don't. Effective leaders manage the 'genius of the and'. Through a combination of experience, intuition, and hard-earned wisdom, these leaders develop the ability to look within complex issues, identify interdependent pairs in tension (polarities) and capitalize on that tension.

Communication plays such a big part in our lives today. Yet sometimes we get busy and forget just how important communication is to our success, relationships and happiness. "50 Communication Activities, Icebreakers and Activities" is a great way to: increase participants' awareness of how they communicate; help them to build expertise in a variety of essential skills and competencies; and, prepare them to deal effectively with the many types of communication challenges they face every day.

"Cases in Advertising Management" offers a wide range of short, medium-length, and longer cases, all designed to illuminate the topics covered in an Advertising Management course. The book can stand alone, or, for instructors who wish to incorporate a combined casebook and textbook approach, it can be adopted alongside any standard text, including Advertising Management by the same authors.The book features actual real-life cases that reflect current trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications.

These days, companies require deep understanding of the key elements of intellectual capital that drive value in order to achieve a competitive advantage for the organization. "Knowledge Ecology in Global Business: Managing Intellectual Capital" provides fresh ideas on how intellectual capital through emerging technologies can support business performance.

Whether you are leading a status meeting, a strategic planning session or a team kick off meeting "10 Steps to Successful Meetings" teaches you everything you need to conduct efficient and effective meeting. This book will help you to quickly identify the meeting goals and required participants, develop a detailed meeting agenda and lead meetings effectively accomplish the defined goals and objectives.

Almost every advertising, promotion, or marketing communications textbook is based on an inside-out approach, focusing on what the marketer wants to communicate to customers and prospects. This text takes a different view - that the marketer and the customer build the ongoing brand value together. Rather than the marketer trying to 'sell', the role of the marketer is to help customer buy. To do that, a customer view is vital and customer insight is essential.

Improved interoperability between public organizations as well as between public and private organizations is of critical importance to make electronic government more successful. "E-Government Interoperability and Information Resource Integration: Frameworks for Aligned Development" focuses on the integration of new technologies into digital government, generating new insights into e-government interoperability.

"Ethics and Integrity in Public Administration" presents cutting-edge perspectives on the role of ethics in public sector management - what it is and where it is going. The contributors include a cross-section of authoritative authors from around the globe, and from both the academy and government. They cover a wide range of topics, diverse theoretical and conceptual paradigms, and global examples, and provide a broader view than what is typically offered in other books. The book includes both theoretical insights and commentaries grounded in practice.

This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone, or, for instructors who prefer a case-based approach, it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change.