Mobilized Marketing and the Consumer
Mobilized Marketing and the Consumer
Technological Developments and Challenges
Contributors: Gonca Telli Yamamoto (author)
Format: Hardback , 323 pp
Publication date: 15 Nov 2009
Publisher: Information Science Reference
ISBN-10: 1605669164
EAN: 9781605669168
In the last twenty years, the Internet and information technologies in general have evolved creating numerous changes and developments in regard to the circulation of information around the world. Mobilized Marketing and the Consumer: Technological Developments and Challenges explores technological developments and widespread issues concerning the explosion of mobile devices in the information age. Providing breakthrough research on topics such as Bluetooth, mobile phones, and online portals, this innovative publication investigates best practices for human interaction with information technologies.